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Kirsty Berry

Head of Product Marketing & Market Analytics
Compass Plus
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Kirsty Berry

Loyalty and banks: a marriage of convenience?

The results of a survey released by Valassis this week revealed that almost a third of US consumers don’t feel any loyalty to their bank, with 10% of respondents planning to switch their bank within a year. If we compare this to the UK, where consumers are more likely to get divorced than switch bank, the apparent disparity in loyalty across the p...

22 January 2019 /retail

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  • retail banking

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